Fundació Roca Galès
Design of the campaign: Ja saps què celebrem? #40anysFRG #40conceptes
Fundació Roca Galès, a private cultural promotion foundation, was set up on 6 July 1976 with the aim of promoting the study and promotion of cooperativism in Catalonia. This 2016 and on the occasion of the celebration of the 40th anniversary of the foundation, we worked on a monochrome, corporate and coherent image, which highlights the principles of the entity. The campaign #40anys#40conceptes, represents graphically and through geometric shapes different aspects of the entity.
Using web and paper support, and in collaboration with Pol·len Edicions, we work on the design of a poster, a hand program, a couple of invitation cards to the events that they celebrate, a poster announcing the day by networks social media and an image for the background projection during the celebration. Following the same graphic line, book points are also made, which incorporate phrases and data on key cooperativists in the history of the movement, and the communicative elements of its annual report.
FROM IDEA TO FORM, DESIGN