Els amos dels Passeig de Gràcia
An x-ray of power
Els amos del Passeig de Gràcia. Una radiografía del poder, by Rafa Burgos, is the analysis of an artery that is synonymous with status, economic and political power. An idea by Rafa Burgos with illustrations by Mercè M. Tarrés and prologue by Roger Vinton. The author combines the notes of art and architecture of each building, with the journey of the people and companies that have owned them. An exhaustive work of investigative journalism that locates precisely which are the large families and corporations that make Passeig de Gràcia the bulwark of ostentation and business. A book that intersects three disciplines: journalism, art and history. And there are few privileged people who can make a hole in this avenue. Being there means being part of the select club of the powerful. Before and now. The Catalan and international bourgeoisie know this.
For the editorial design, the exhaustive data provided by Rafa Burgos was combined with the casual style of Mercè’s illustrations in a clear editorial layout that also works with maps and infographics on many of its pages. The style was maintained in the graphic for social networks and the funding campaign for verkami. The image of the rewards that the patrons received from the book, the posters of the illustrations that appear in the book, also follow a line consistent with the intention of the project.
DE LA IDEA A LA FORMA, EL DISSENY