Inbound Yoga School branding design
Yoga Inbound is one of the few schools in the world dedicated exclusively to personal and professional training in yoga. The school is part of the Inbound Yoga Association, a non-profit organization that works to preserve the traditional practice and teaching of yoga according to the lineage of Sri T. Krishnamacharya.
The objectives of the school are to facilitate the daily incorporation of the practices, philosophy and yogic habits of life, to allow the discovery of how the discipline works at a deep and internal level, as well as to train teachers excellently prepared and with a deep personal transformation process that are able to teach yoga in all its breadth.
In this project is redesigned the logo on the occasion of the launch of the new website (which currently presents another image). A style manual was also created for the coherent application of typography and color to the materials of the entity, and informative brochures were made with the new formations. They were redesigned in the seals of the formations, which as a novelty also take the form of a badge and are delivered together with the diploma at the end.
FROM IDEA TO FORM, DESIGN